Generally speaking the first thing that a fanbase wants is the live experience. That was true in the ‘60s, is true now, and will likely be true in 2050. But even so, it’s crucial that artists (and their business managers) have other means of driving revenue. Why? Well aside from the fact that maximizing the diversity of revenue stream is simply good practice, it’s also a contingency for unforeseen events. Like, for example, when a global pandemic effectively shuts down live music.