Commerce is converging to one all-encompassing moment of truth at one place and one time, with visual content at its core. Instagram displays an ad every 3 to 4 posts and uses retargeting profusely. Each ad contains multiple visuals introducing a product you have shown interest in and leading to a shop now button. That one image or video contains the whole customer journey.
Source: The inevitable convergence of social media, commerce, and visual content. – Kaptur