NPD Webinar Details Big Changes in Children’s and Licensed Publishing

The strength of backlist and series publishing is one of several factors impacting the licensed portion of the kids’ book market. This is one area that has faced challenges in recent years, accelerated by the pandemic. It remains an important segment of publishing, with 15% of all books and 31% of all kids’ books sold in the U.S. featuring a licensed IP.

Source: NPD Webinar Details Big Changes in Children’s and Licensed Publishing