The Music industry’s gaming experience is growing beyond traditional sync and licensing

To begin with, music fans and many artists thought that virtual/digital events were a temporary placeholder before IRL returns. Recent in-game events, however, demonstrate the enormous additional value that an interactive experience can provide to both the Games and Music industries. Much of this would not have been possible in real life. The potential for virtual events is extending, rather than replacing their value.

Source: The Music industry’s gaming experience is growing beyond traditional sync and licensing