Music companies are thrilled that streaming has become reliable revenue. Now, they’re considering what comes next — including the metaverse. The metaverse picks up where streaming leaves off. WMG CEO Stephen Cooper described the difference between traditional streaming and the metaverse in terms of interactivity. With traditional streaming, labels and digital service providers push music to listeners, and listeners pull the music they want to hear.
Source: Streaming Is Reliable Revenue, So What’s Next for Warner Music and Other Labels?