Streaming-video services get a surge of subscribers when they launch a hotly anticipated show or movie. But many of these new customers unsubscribe within a few months, according to new data, a challenge even for the industry’s deep-pocketed giants. The data illustrate the extent to which the streaming wars require all players to consistently churn out popular and often expensive programming to keep fickle subscribers satisfied.
Source: WSJ News Exclusive | Disney+, HBO Max and Other Streamers Get Waves of Subscribers From Must-See Content. Keeping Them is Hard.