With the Activision deal, Microsoft has become a music publisher of soundtracks for the first time – not least Hans Zimmer’s Call Of Duty scores. If gaming is “the building blocks to the metaverse”, music is the cement. The commitment of Microsoft’s chairman and CEO Satya Nadella to ‘invest deeply in world-class content, community and cloud’ could result in the acquisition of a music-driven company. Concord could be it.
Source: The gamification of the music industry has just begun.