Apple's media strategy: There's an app for that

It’s here. After nearly a year of carefully orchestrated speculation and hype, Apple has finally unveiled: the “iPad,” thus causing millions of women across the blogosphere, in unison, to go, “eewwww.”  (Are there no women in the marketing department at Apple?) Among the less lunationally sensitive, the verdict has been more mixed, but the rough consensus seems Read More …

Could online ad exchanges work for news, too?

Last week, Google launched its long-expected bid to conquer the online display advertising business to complement its domination of the search ad market by unveiling the new, auction-based DoubleClick Ad Exchange, built on the ad-serving company it acquired in 2007 for $3.1 billion and has spent the two years since steering through the regulatory process. Read More …

Selling the news

The most depressing, if least surprising aspect to the flap over the Washington Post’s now-abandoned plan to sell access to public officials and its own editorial staffers in the form of big-money “salons” for lobbyists was the Post’s naked fetishizing of “those powerful few” who “actually get it done” on Capitol Hill. I live and work in Washington, Read More …