Verizon Completes It’s Web 1.0 Roll-up, But May Not Stop There
Taking on Facebook and Google may not be Verizon’s real goal in buying up media properties Read More …
Tag: Yahoo
How Twitter Beat Out Rivals For NFL Deal
Except for Facebook, which dropped out, no other bidder made strategic sense for the league Read More …
The Bills, Jaguars And Peak-NFL
The TV industry will look very different by the time the NFL’s current broadcast deal comes up in 2022. Read More …
The Unknown Unknowns Of Buying Sports Rights
New viewing options mean new questions for sports rights buyers Read More …
Could online ad exchanges work for news, too?
Last week, Google launched its long-expected bid to conquer the online display advertising business to complement its domination of the search ad market by unveiling the new, auction-based DoubleClick Ad Exchange, built on the ad-serving company it acquired in 2007 for $3.1 billion and has spent the two years since steering through the regulatory process. Read More …