YouTube has always denied ambitions to become a programmer akin to CBS or Netflix, and it remains an atypical sort today. It is not, for example, arranging a marquee section on its home page to push a flagship series the way a broadcast network flogs its new lineup. But under CEO Susan Wojcicki, its engineers are steadily rolling out products, updating existing platforms and making it easier to connect videos with audiences — and the advertisers that follow.
Source: How YouTube Is Reprogramming Video Under CEO Susan Wojcicki | Digital – Advertising Age