Theater owners have started to weigh in on Sean Parker’s bold bid to make new films available to rent in the home for $50 via an encrypted $150 set-top box on the same day they hit theaters — and not all the theater chains are happy about it.”I think this is not a good idea, and I sincerely doubt the studios will go for it at that price point. It feels like a half-baked plan to me,” said Tim League, founder and CEO of Alamo Drafthouse Cinema.
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