Vevo Tackles TV Ratings, As Music Video Viewing Beats Top Shows

A billion digital video views — what does that actually mean? Vevo spent more than a year coming up with a way to answer that question, one that may keep the most advertising dollars in the comfort of television than its own coffers.Monday, the online music video behemoth showed off Nielsen-affiliated data comparing the weeklong reach of artist catalog when a hit video drops, showing audiences stand up to programs like “NCIS: Los Angeles” and “Big Brother” in size.

Source: Vevo Tackles TV Ratings, As Music Video Viewing Beats Top Shows